Our Identity

Built on Fairness. Driven by Integrity.

At Planet Motors, we didn’t just want a logo — we built a badge. A statement. A shield that our customers could trust.

The Winged Shield

The bold wings in our logo represent freedom of choice — the power our customers have to buy, sell, or trade on their own terms. Whether it’s your first car or your fifth EV, our wings are open to all Canadians, coast to coast.

The central shield reflects protection and fairness. Buying a car should feel safe. It should feel honest. That’s what this shield stands for — and what we back up with every deal we make.

The Key Above All

At the top, you’ll find a key — a symbol of ownership, empowerment, and unlocking opportunity. It’s a nod to our commitment to help customers regardless of credit score, background, or circumstance.

The Words We Live By

Right below our name, you’ll see what defines us:

FAIRNESS. INTEGRITY.

We didn’t put those words there because they sound good. We put them there because they are Planet Motors. They guide our pricing, our people, and our process.

The Colors

• Red: Strength, drive, and bold decision-making.
• Blue: Trust, transparency, and cool-headed professionalism.

Together, they reflect the energy of our team and the calm confidence we want you to feel when buying from us. At Planet Motors, this logo isn’t just branding — it’s a promise. A promise to do right by our customers, every time. Whether you're shopping online, visiting us in Richmond Hill, or getting your new ride delivered across the country, that shield is your guarantee.

Now you know the story. The rest? We’ll show you in person.